New Delhi: The Times of India (TOI) has once again cemented its position as the most trusted news brand in the country. Amid a turbulent year marked by a highly contested election and a surge in misinformation on social media, TOI emerged as the go-to source for reliable and authentic news.
According to a 47-country survey conducted by the Reuters Institute for the Study of Journalism (RISJ) at Oxford University, TOI achieved a trust score of 71. This survey, part of the institute’s Digital News Report 2024, highlights TOI’s consistent leadership in trustworthiness, having also topped the rankings in 2021 and 2022.
The significance of TOI’s trust score becomes clear when compared to top news brands in other countries. For instance, the UK’s BBC News, the most trusted brand there, received a trust score of 62, while the Financial Times scored 57. In the United States, local TV news had the highest trust score of 62, with major publications such as the New York Times (50), Wall Street Journal (49), CNN (48), and Washington Post (46) scoring notably lower.
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This consistent high trust rating underscores TOI’s role in providing reliable news amidst the proliferation of fake news and rumors, particularly during critical events like national elections. The survey’s findings reflect the Indian public’s reliance on TOI for credible news coverage in an era where misinformation is rampant.
TOI’s ability to maintain its trustworthiness year after year is a testament to its rigorous journalistic standards and commitment to factual reporting. As the media landscape continues to evolve, TOI’s leadership in trust remains a crucial factor in its enduring connection with readers across India.
