New Delhi: EssenceMediacom, the newest media agency under GroupM, has announced the appointment of Vivek Das as the new Managing Partner and MFG (Google) Lead for India and Southeast Asia. Das steps into the role previously held by Vinish Mathews, who has transitioned to become the Chief Strategy Officer at Mindshare.
With a distinguished career spanning over 21 years in digital and integrated marketing, Das brings a wealth of experience to his new position. He has held significant roles at both WPP and Omnicom Media Group, where he managed high-profile clients such as Airtel, Nokia, Ford, Disney Star, PepsiCo, and Hindustan Unilever. Most recently, at GroupM’s Mindshare, Das led the consulting, data, analytics, and technology practice, earning numerous accolades.
Beyond his professional accomplishments, Das is known for his mentorship of early-stage founders and his advocacy for diversity, equity, and inclusion (DEI).
ALSO READ: British TV Presenter Michael Mosley Missing During Greek Holiday
Navin Khemka, CEO of EssenceMediacom – South Asia, expressed his enthusiasm for Das’s appointment, stating, “Vivek joins us at a very interesting time when we are going through a transformative journey with Google in India. We’re certain that the wealth of experience he brings will help deliver exceptional breakthroughs and accelerate the pace of growth for continued success. I would also like to thank Vinish for his excellent performance and wish him all the best in his new role.”
Vivek Das, reflecting on his new role, shared, “Given my passion for outcome-focused marketing transformation, I am thrilled to be a part of EssenceMediacom and for the opportunity to partner with Google in their journey. It is also an exciting time to be doing this with the rapid evolution of marketing at the confluence of culture and technology. With a strong team in place, I am looking forward to driving breakthrough work that delivers strong business outcomes.”
Das’s appointment is expected to bring a fresh perspective to EssenceMediacom’s strategic initiatives with Google, particularly in the rapidly evolving landscape of digital marketing. His proven track record in leading high-stakes projects and driving business growth positions him as a key player in the agency’s future endeavors.
