New Delhi: In a groundbreaking collaboration, ShareChat and Disney+ Hotstar have joined forces to deliver an enthralling social experience to cricket fans during the ICC Men’s T20 World Cup 2024. This partnership aims to leverage the popularity of short-form content to celebrate the cricket fervor among millions of fans, offering the best moments of the matches in various regional languages to enhance the viewing experience.
Short-Form Content Revolutionizing Cricket Viewing
The innovative use of short-form content is at the heart of this collaboration, with the goal of making cricket highlights more accessible and engaging for fans. By offering match highlights and key moments in regional languages, ShareChat and Disney+ Hotstar aim to reach a wider audience, ensuring that cricket enthusiasts from different linguistic backgrounds can enjoy the World Cup excitement in their preferred language.
Leadership Perspectives on the Partnership
Gaurav Jain, Chief Business Officer of ShareChat & Moj, expressed his excitement about the collaboration, stating, “Cricket and sports continue to be the biggest passion points for audiences and brands. To be able to provide our fans a top-notch viewing experience during this ICC Men’s T20 World Cup 2024, in their favorite short-video format, we are excited to collaborate with Disney+ Hotstar and bring premium sports content to ShareChat and Moj communities. This also paves way for brands to gain unprecedented exposure to a highly engaged audience, enabling them to reach their target audience in a more impactful and effective manner.”
Enhanced Engagement for Brands and Audiences
This partnership is not only set to elevate the viewer experience but also offers brands an unparalleled opportunity to connect with a highly engaged audience. With ShareChat and Moj’s extensive user base, brands can expect to reach their target demographic more effectively, utilizing the popularity of cricket and the widespread use of short-form content to maximize their exposure.
A New Era of Cricket Content Consumption
The collaboration between ShareChat and Disney+ Hotstar signifies a new era in cricket content consumption, where the traditional viewing experience is complemented by innovative, user-friendly content formats. Fans can look forward to an immersive World Cup experience, enjoying the thrills of the game through engaging, bite-sized videos tailored to their preferences.
With the ICC Men’s T20 World Cup 2024 underway, cricket fans and brands alike have much to look forward to with this dynamic partnership, promising a blend of entertainment, engagement, and excitement like never before.
