New Delhi: In a heartwarming initiative to highlight the city’s rich culinary heritage, Zomato has launched a campaign to honor Kolkata’s iconic street food vendors. As Durga Puja, one of India’s most celebrated festivals, approaches, Zomato aims to bring attention to the unsung heroes behind the city’s beloved street food scene.
To ensure that these culinary gems are not overlooked, Zomato has partnered with local artisans to create a unique artwork. A 300-meter-long Alpana, a traditional Bengali folk art form, has been unveiled in Newtown, Kolkata. This vibrant artwork showcases the names and locations of some of the city’s most renowned street food vendors, making it easier for food enthusiasts to discover and savor their delicious offerings.
The campaign is a testament to Zomato’s commitment to preserving and promoting local culinary traditions. By highlighting these often-overlooked vendors, Zomato is not only celebrating Kolkata’s rich gastronomic heritage but also empowering small businesses and encouraging people to explore the diverse flavors the city has to offer.
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Sahibjeet Singh, marketing head at Zomato, expressed the brand’s enthusiasm for the campaign, stating, “This is our tribute to Kolkata’s iconic street vendors who may not be on Zomato at the moment but are an integral part of the city’s cultural fabric.”
As Durga Puja approaches, Zomato’s campaign invites everyone to join in the celebration of Kolkata’s street food legacy. By exploring the city’s vibrant food scene and supporting local vendors, we can contribute to preserving the unique flavors that make Kolkata a culinary paradise.
