New Delhi: Zomato has launched a heartwarming campaign to celebrate the festive season of Onam. The campaign, titled “Onam Calling,” captures the essence of the festival, emphasizing family reunions and the cultural richness of Kerala.
The campaign revolves around a young professional who longs for the warmth and festivities of Onam. As she travels back home, she encounters colorful characters and experiences the vibrant spirit of the festival. Upon her arrival, her mother is overwhelmed by the sudden influx of guests, leading to concerns about preparing a feast for everyone.
This is where Zomato steps in. The food delivery app offers a convenient solution, ensuring that everyone can enjoy a delicious and authentic Onam feast. By highlighting the importance of family and togetherness, the campaign creates an emotional connection with the audience.
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Zomato’s “Onam Calling” campaign is a celebration of Kerala’s culture and traditions. The campaign features local characters, settings, and cuisine, ensuring authenticity and relatability. Additionally, a melodious soundtrack featuring traditional Malayalam music adds to the overall experience.
The campaign will be amplified across various channels, including film, out-of-home advertising, mall branding, bags, and metro wraps. This 360-degree approach ensures maximum visibility and impact.
Zomato’s “Onam Calling” campaign is more than just a marketing initiative; it’s a heartfelt tribute to the spirit of Onam and a reminder of the joy and togetherness that the festival brings.
