New Delhi: Zee Entertainment UK is making significant strides in the UK and European markets with the recent launch of its new channel, &TV, on Samsung TV Plus. This strategic move follows the successful introduction of Zee One in Germany, Zee World English, and Zee Magic in France.
A First for UK Viewers
&TV marks a significant milestone as the first Hindi entertainment channel to grace the Samsung TV Plus platform in the UK. This expansion aims to cater to the country’s substantial South Asian population, estimated to be around 5 million. The channel will feature popular shows like “Bhabhi Ji Ghar Pe Hain,” “Atal,” “Begusarai,” “Tere Bin,” and “Ghar Ek Mandir,” all equipped with English subtitles to enhance accessibility for a wider audience.
A Strategic Partnership
This collaboration between Zee Entertainment UK and Samsung TV Plus is poised to strengthen the bond with British Asian viewers, delivering a wealth of Indian entertainment to a broader audience.
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Stuart Pearson, UK Lead, Content Acquisition at Samsung TV Plus, expressed enthusiasm about the partnership, stating, “We are thrilled to introduce &TV to Samsung TV Plus in the UK. This exciting addition brings countless hours of Bollywood-centric content to viewers in the region. Our partnership with Zee is built on robust fundamentals of audience engagement, and we are delighted to continue this successful collaboration.”
Ashok Namboodiri, Chief Business Officer – International Business at Zee Entertainment UK, shared his excitement, saying, “We are absolutely delighted to announce the launch of our new channel, marking the first Hindi language channel on Samsung TV Plus. This incredible collaboration allows us to bring even more of our engaging and popular content to viewers in the UK. Following the successful launches of three other channels in the UK and Europe, this partnership with Samsung TV Plus is truly remarkable and an exciting milestone for us.”
