New Delhi: In a heartwarming display of national pride, Yes Bank, the official banking partner for Team India at the Paris Olympics 2024, has launched the “Milkar Jitayenge” campaign to rally nationwide support for our aspiring Olympians.
The campaign features a powerful commercial starring prominent athletes like Neeraj Chopra, Nikhat Zareen, Esha Singh, Harmanpreet Singh, and Tajinderpal Singh Toor. Conceptualized by McCann India, the film goes beyond the medals and glory, highlighting the unseen sacrifices and unwavering support systems that fuel these athletes’ journeys.
The narrative takes viewers on a poignant journey, showcasing the families, coaches, and communities who stand as pillars of strength behind India’s Olympic hopefuls. It emphasizes the importance of sports in inspiring hope and dreams, while also underlining the crucial role communities play in nurturing Olympic talent.
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A stirring call to action resonates throughout the campaign: *”Milkar Jitayenge, Milkar Jitayenge” * (Together We Win, Together We Win), urging the nation to unite and cheer for Team India’s success in Paris.
Yes Bank’s commitment to supporting athletes extends beyond the commercial. They have launched a dedicated microsite, yesteamindia.com, empowering well-wishers from across the globe to send their heartfelt messages of encouragement to Team India.
This multi-media campaign will be rolled out across various platforms, including television, OTT services, digital media, and social media, ensuring maximum reach and engagement.
Nipun Kaushal, Chief Marketing Officer at Yes Bank, expressed his enthusiasm, stating, “At Yes Bank, we believe in the power of collective effort and unity, which forms the core message of our ‘Milkar Jitayenge’ campaign. This commercial celebrates the incredible journeys of our athletes and the invaluable support they receive from their families, coaches, and communities. We are incredibly proud to partner with the Indian Olympic Association and play a role in championing India’s sporting talent. Together, let’s rally behind our athletes and inspire them to achieve greatness at the Paris Olympics 2024.”
This campaign by Yes Bank promises to unite the nation in support of Team India as they strive for Olympic glory in Paris. With heartfelt messages and a focus on the athletes’ journeys, “Milkar Jitayenge” aims to inspire hope and national pride as India’s Olympic dream unfolds.
