New Delhi: Vinod Cookware, a leading kitchenware brand, has joined forces with Amrita Television’s popular cookery show, Annie’s Kitchen, as its presenting sponsor. This partnership aims to boost brand visibility and sales in Kerala and southern India.
The collaboration will feature Vinod Cookware products in three episodes of Annie’s Kitchen, airing on September 20, October 4, and October 11. The show’s host, Annie Shaji Kailas, a renowned actress and anchor, will showcase the versatility and quality of Vinod Cookware while preparing various dishes.
In addition to the TV show integration, Vinod Cookware will also have a strong presence on Amrita Television with 96 TV spots, 16 L-bands, 16 Aston bands, and opening and closing tags. To further enhance brand exposure, 100 additional spots featuring Vinod Cookware will air on the channel from Monday to Sunday until November 8.
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Annie’s Kitchen is a beloved show in South India, known for its traditional recipes and engaging content. The show’s popularity has attracted a wide audience, including celebrities and political figures. With Vinod Cookware as its presenting sponsor, the show is expected to reach even more viewers and inspire home cooks in the region.
Sunil Agarwal, Managing Director of Vinod Cookware, expressed his excitement about the partnership, stating, “We are delighted to collaborate with Annie’s Kitchen and Amrita Television. This partnership will significantly expand our brand reach in southern India and showcase our high-quality kitchenware to millions of viewers.”
