New Delhi: As the vibrant festival of Diwali approaches, Cadbury Celebrations is encouraging families to rediscover the sweetness of in-person connections. In today’s digital age, where virtual interactions have become commonplace, the campaign, “Message pe muh meetha nai hota,” highlights the importance of celebrating Diwali together in person.
Nitin Saini, vice president of marketing at Mondelez India, emphasizes the emotional value of in-person celebrations: “Diwali is a festival deeply rooted in the joy of togetherness. This campaign is a reminder that no virtual greeting can match the magic of being together and celebrating the joy of connection.”
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Sukesh Nayak, chief creative officer at Ogilvy India, adds: “Diwali is the festival of getting together and celebrating with your loved ones. This campaign is a gentle reminder to move over the endless Diwali forwards and rejoice in the most meaningful connections that best happen face-to-face.”
Cadbury Celebrations is taking various steps to promote in-person celebrations, including personalized online experiences, heartwarming influencer stories, and strategic integrations with popular TV shows and festive displays. The brand aims to inspire consumers to create sweet memories by sharing the gift of togetherness with loved ones.Sources and related content