New Delhi: Madison Media, a prominent unit of Madison World, has announced the promotion of Vinay Hegde to the position of Chief Executive Officer – Investments. Hegde, who has been a part of Madison Media for nearly eight years, previously served as the Chief Buying Officer.
With an extensive career spanning over 25 years, Vinay Hegde brings a wealth of experience to his new role. Before his tenure at Madison Media, Hegde spent more than a decade at Mindshare Fulcrum, where he managed buying operations for the Unilever business. His impressive resume also includes positions such as Director of Revenue Strategy at Disney, along with significant roles at Starcom, HTA, and Percept.
Vikram Sakhuja, Group CEO of Madison Media & OOH, expressed confidence in Hegde’s capabilities, stating, “Vinay has been a proven performer over the years, leveraging his deep understanding of the media domain and buying analytics to deliver scaled advantages in Buying. As CEO – Investments, I have no doubt that under his leadership, Madison will deliver best-in-class returns on Clients’ Media investments.”
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Vinay Hegde shared his enthusiasm for his new role, remarking, “I am truly honored to take on the position of CEO – Investments at Madison Media. It’s a privilege to lead such a talented team and drive strategic investments that will propel our clients’ businesses to greater success in the media landscape.”
Madison Media, recognized as India’s largest homegrown communication agency, stands as the world’s 4th largest independent media agency according to RECMA. The agency has topped RECMA’s qualitative ranking chart for the last four consecutive years with a Dominant Score and has been ranked the 2nd most powerful media agency by The Economic Times Brand Equity Ad Agency Reckoner. Since 2020, Madison Media has garnered over 470 awards.
The agency manages media planning and buying for a prestigious list of clients, including Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com, among others. As part of Madison World, India’s largest homegrown communication agency established in 1988, Madison Media contributes to serving as many as 500 advertisers annually through its 11 units.
With Vinay Hegde at the helm as CEO – Investments, Madison Media is poised to continue its trajectory of delivering exceptional value and strategic media solutions to its clients, solidifying its position as a leader in the media industry.
