New Delhi: Disney+ Hotstar has partnered with Indian action star Vidyut Jammwal and popular YouTuber Bhuvan Bam to promote the OTT debut of Marvel Studios’ “Deadpool & Wolverine.” The film, starring Ryan Reynolds and Hugh Jackman, is now available on the streaming platform in Hindi, Tamil, Telugu, and English.
Jammwal, known for his martial arts skills and action roles, is a natural fit for the campaign. He praised the film’s “jaw-dropping stunts” and “epic visuals,” calling it a “must-watch for all action fans.”
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Bam, a comedian and content creator, brings his signature humor to the campaign with a series of funny videos that add a “desi” twist to the film’s chaotic energy.
In addition to collaborating with these celebrities, Disney+ Hotstar has implemented a multi-channel marketing strategy to promote the film’s release. This includes campaigns on PhonePe, MCanvas, and Snapchat, reaching a wide range of audiences.
