New Delhi: UFO Moviez, India’s leading in-cinema advertising network, has unveiled a groundbreaking innovation – ProCAT, a first-of-its-kind web-based data analysis platform. This revolutionary tool promises to transform cinema advertising by empowering advertisers with data-driven insights for smarter campaign planning and evaluation.
ProCAT leverages cutting-edge technology and data analytics to provide advertisers with a clear view of campaign effectiveness. Unlike traditional methods that relied solely on ad playback, ProCAT goes beyond to measure footfalls, providing a more accurate understanding of audience reach. This empowers advertisers to craft highly targeted campaigns that resonate with their specific audience segments.
Data-Driven Targeting for Maximum Impact:
In today’s data-centric world, ProCAT recognizes the importance of insights in shaping successful advertising strategies. The platform functions similarly to programmatic advertising in the digital sphere, allowing advertisers to target campaigns based on demographics, movie preferences, and location.
ProCAT offers advertisers a wealth of valuable information, including:
Estimated movie performance data: Gain insights into anticipated audience turnout for specific films across various regions.
Granular audience measurement: Measure audience size and demographics at individual theaters.
Campaign ROI assessment: Track the return on investment for your advertising spend.Campaign Optimization at Your Fingertips
ALSO READ: Tribes Communication Appoints Deep Sanyal as Group CFO
ProCAT streamlines the campaign management process for advertisers. Users can:
Plan short-term and long-term campaigns: Develop strategic advertising schedules aligned with your business goals.
Generate instant budget estimates: Receive real-time cost projections based on campaign reach.
Target specific screens: Select theaters based on factors like ticket pricing, screen quality, and more.
Compare campaign performance: Gain valuable insights into which strategies deliver the best results across different regions.
Siddharth Bhardwaj, Chief Marketing Officer & Head of Enterprise Sales at UFO Moviez, sees ProCAT as a major disruptor in the cinema advertising industry. “ProCAT empowers advertisers to target specific audiences and measure campaign performance with unprecedented accuracy,” he remarks. “This allows for real-time budget adjustments and optimized scheduling, ultimately maximizing return on investment.”
Sachiin Guptaa, National Head – Programmatic Cinema at UFO Moviez, echoes this sentiment. “ProCAT provides advertisers with real-time information, allowing them to make data-driven decisions and maximize their ROI,” he states. “We believe ProCAT will be a key driver in attracting more brands and advertisers to the exciting world of cinema advertising.”
ProCAT is poised to revolutionize cinema advertising by placing the power of data in the hands of advertisers. With its comprehensive insights and user-friendly features, ProCAT empowers advertisers to create highly targeted and effective campaigns, ensuring a brighter future for cinema advertising in India.
