New Delhi: Times Innovative Media (Times OOH), a leading Out-of-Home (OOH) advertising company, has clinched the exclusive advertising rights for Mumbai Metro Line 3. This significant win was awarded by the Mumbai Metro Rail Corporation Limited (MMRCL).
The coveted mandate encompasses a vast advertising space of approximately 20,000 square meters spread across 27 stations and 31 trains on the metro line. Additionally, Times OOH has secured station semi-naming rights from Cuffe Parade to Aarey.
With this strategic partnership, Times OOH aims to leverage its expertise in OOH advertising to create impactful brand experiences for commuters. The company plans to strategically place advertising assets across the metro line, ensuring maximum visibility and engagement for brands.
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Shekhar Narayanswami, CEO of Times OOH, expressed his enthusiasm about the partnership, stating, “We are honored to collaborate with Mumbai Metro Line 3 and manage their advertising rights. This milestone reinforces our position as an industry leader and our commitment to delivering innovative advertising solutions that enhance the commuter experience.”
Narayanswami further added, “Our successful track record in partnering with transit authorities across India has positioned us as a frontrunner in the OOH advertising landscape. The exclusive rights for Mumbai Metro Line 3 solidify our reputation and open new avenues for creating impactful advertising campaigns that resonate with millions.”
Times OOH’s strategic approach to OOH advertising, coupled with the high footfall of Mumbai Metro Line 3, is expected to create lucrative opportunities for brands seeking to connect with a captive audience.
