New Delhi: Tata Play, a leading direct-to-home (DTH) service provider in India, today announced the launch of Deiveegam, a new platform service dedicated to Tamil devotional content. This service offers a rich tapestry of spiritual and cultural programming, aiming to bring the essence of Tamil Nadu’s devotional heritage to viewers across the country.
Powered by Shemaroo Entertainment, Deiveegam provides a diverse array of content, including mythological shows like the original Ramayan, Adhi Parasakthi, Uttar Ramayan, and Shri Krishna. Viewers can also access devotional music, daily astrology updates, and spiritual discourses by renowned gurus such as Sadhguru, Maraban Maindham Muttiah, Dr. Suresh T, and Tirupur Krishnan.
The service further enriches the viewing experience with documentaries exploring the temples and deities of Tamil Nadu, live temple darshans, and a comprehensive Tamil calendar. Adding to the appeal, Deiveegam will broadcast live events from across India, such as Tiruvanamalai Karthigai Deepam, Srirangam Pagal Pathu Ra Pathu, and Mahashivratri LIVE. Daily morning and evening aartis, followed by an astro show by Subash Balakrishnan, complete the daily offerings.
ALSO READ: Tabla Legend and Face of Taj Mahal Tea, Ustad Zakir Hussain, Passes Away at 73
Deiveegam is a 24/7 ad-free service, available free for the first five days from the date of subscription. Thereafter, a nominal charge of Rs 2 per day applies. Subscribers can enjoy the service on their televisions and on-the-go through the Tata Play Mobile App.
With the launch of Deiveegam, Tata Play continues to expand its diverse portfolio of platform services, catering to a wide range of interests and age groups.
