New Delhi: In a move set to shake up the advertising industry, Tata Motors, a leading Indian automaker, has opened its Passenger Vehicle (PV) media mandate for bidding. This lucrative account, estimated to be worth Rs 400-450 crore, has attracted the attention of several major media agencies.
Tata Motors has invited a select group of agencies to participate in the multi-agency pitch process. The contenders include well-established names in the advertising world such as Madison, Starcom, and Dentsu. Notably, Lodestar UM, the current holder of the Tata Motors PV media account, will also be vying to retain the business.
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This development comes at a time when the Indian automobile industry is witnessing a period of growth. Tata Motors, with its popular PV brands like Nexon, Tiago, and Harrier, is looking to capitalize on this positive momentum. By launching a multi-agency pitch, the company is aiming to secure the most effective media strategy and partner to reach its target audience and propel its brand message.
The news of Tata Motors’ media mandate opening coincides with another major development in the automobile advertising sector. Hero MotoCorp, another prominent Indian two-wheeler manufacturer, is also seeking a new media partner for its media buying and planning needs.
This means that advertising agencies currently have the opportunity to compete for two significant accounts within the Indian automotive industry. With Publicis being the incumbent agency for Hero MotoCorp, the upcoming pitches are sure to generate significant interest and competition within the advertising world.
