New Delhi: Tata CLiQ, the popular e-commerce platform, has announced a significant rebranding, transforming itself into Tata CLiQ Fashion. This strategic move signals a shift from a broad-based marketplace to a specialized destination for fashion and lifestyle products, catering to the evolving needs of style-conscious consumers.
The rebranding initiative encompasses a complete visual overhaul, including a refreshed logo, updated app and website interfaces, and new packaging. The platform’s new brand manifesto emphasizes individuality, authenticity, and impact, empowering customers to express their unique style through fashion.
“Our new brand identity reflects our commitment to offering consumers the best of fashion curated for their evolving needs,” said Gopal Asthana, CEO of Tata CLiQ. “It is a strategic pivot to drive growth and our leadership in the fashion category.”
ALSO READ: Vidyut Jammwal and Bhuvan Bam partner with Disney+ Hotstar to promote “Deadpool & Wolverine.”
The redesigned logo seamlessly blends the boldness of the Tata name with the smooth curves of the CLiQ logo, creating a modern and sophisticated aesthetic. This visual transformation reinforces the platform’s dedication to providing a refined and personalized online shopping experience.
Tata CLiQ Fashion will continue to offer a wide selection of apparel, footwear, watches, accessories, beauty products, gadgets, and home goods, all carefully curated to inspire and delight fashion enthusiasts. With its renewed focus and commitment to customer experience, Tata CLiQ Fashion is poised to become the go-to destination for those seeking to express themselves through style.
