New Delhi: In a charming new digital ad film, Swiggy Instamart has enlisted Indian cricket team captain Rohit Sharma and his wife, Ritika Sajdeh, to highlight the convenience and range of its services. This film is a key part of Swiggy Instamart’s ‘Yeh Se Leke Woh Tak’ campaign, aimed at showcasing the platform’s extensive product offerings and swift delivery.
Set in a cozy living room, the ad gives viewers an intimate look into Rohit and Ritika’s everyday life as they engage in a light-hearted conversation while browsing the Swiggy Instamart app on their phones. The scene begins with Ritika exploring the app and asking Rohit if he needs anything. Rohit, with his signature forgetful charm, signals “Yeh,” mimicking the act of drinking tea. Ritika, accustomed to his endearing absent-mindedness, instantly understands and adds tea cups to her cart.
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As the dialogue progresses, Rohit humorously struggles to remember the names of items, using vague gestures like “Woh” for a phone charger and mimicking his famous pull shot to indicate a vegetable chopper. Ritika, adept at interpreting his gestures, promptly adds the correct items to the cart. This playful interaction not only highlights their close relationship but also demonstrates the wide variety of products available on Swiggy Instamart, covering everything from “Yeh to Woh.”
Ashwath Swaminath, CGMO of Swiggy, commented on the campaign, saying, “We are excited to introduce the ‘Yeh Se Leke Woh Tak’ campaign with Rohit and Ritika. This campaign brings to life the extensive assortment of products offered on Swiggy Instamart, all delivered in 10 minutes. It reinforces Swiggy Instamart as the go-to place for almost anything in 10 minutes, making shopping convenient for everyone.”
With this campaign, Swiggy Instamart aims to resonate with audiences seeking a hassle-free shopping experience. The service promises a vast array of products—from toys and electronics to socks, bedsheets, sunscreen, and air coolers—all delivered within 10 minutes. By featuring one of India’s most beloved cricketers and his wife, Swiggy Instamart is set to attract a wide audience, emphasizing the platform’s commitment to speed, convenience, and variety.
The ad film not only entertains but also effectively showcases Swiggy Instamart’s promise of quick and reliable service, making it the go-to digital store for a variety of consumer needs.
