New Delhi: Instagram user Nakhul Dhull has publicly accused quick commerce giant Swiggy Instamart of using his video content without permission in their paid advertising campaign. Dhull claims that the company has been running his video as a sponsored post and in Instagram Stories for the past two months.
Dhull originally posted the video on his personal Instagram account and asserts that he holds the copyright to the work. He took to Instagram to call out Swiggy Instamart, stating, “…I let it slide thinking it was a one meme thing, but you’ve been running this video in your sponsored posts and stories from two months now. Stop this clownery or imma take action accordingly, I literally own the copyright of this video just in case yall dk.”
ALSO READ: Network18 Drives India’s EV Revolution with “Green Bharat” Conclave
Under Instagram’s copyright policy, the creator of original content is considered the owner and holds the exclusive rights to its distribution and use. This includes the right to prevent others from copying, distributing, or creating derivative works based on the original content.
As of now, Swiggy Instamart has not publicly responded to Dhull’s allegations or taken down the allegedly infringing content. This incident raises concerns about the unauthorized use of intellectual property in social media marketing and the potential consequences for brands that engage in such practices.
