New Delhi: South Indian Bank, a leading private sector bank, has unveiled its latest campaign, “Rishton Se Hai Diwali, Har Din.” This heartwarming film goes beyond the traditional celebration of Diwali, emphasizing the enduring power of human connections and the role of the bank in fostering these bonds.
The campaign highlights South Indian Bank’s commitment to its customers, emphasizing how the bank plays a pivotal role in fulfilling dreams, building brighter futures, and strengthening relationships. By focusing on the emotional core of Diwali, the bank aims to resonate with its audience on a deeper level.
P R Seshadri, MD and CEO of South Indian Bank, expressed, “Diwali is a time of joy, love, and togetherness. We wanted to capture this essence and extend it beyond the festival itself. At South Indian Bank, we believe in the power of relationships, and this campaign reflects our dedication to supporting our customers’ aspirations.”
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Vinod Kunj, Founder and CCO of Thought Blurb Communications, added, “Diwali is a diverse festival celebrated across India with various traditions and beliefs. Yet, the underlying theme of hope, joy, and new beginnings unites us all. Our campaign captures this essence, reminding us of the true spirit of Diwali.”
Through this campaign, South Indian Bank aims to strengthen its bond with its customers, positioning itself as more than just a financial institution. The bank seeks to become an integral part of its customers’ lives, supporting them in every step of their journey.
