New Delhi: Sociapa, a leading digital agency, has been chosen to spearhead the digital and creative strategy for Madhusudan, a renowned dairy brand with a legacy spanning over three decades. This strategic partnership aims to elevate Madhusudan’s digital presence and connect with consumers in innovative ways.
Known for its premium dairy products including ghee, milk, curd, and paneer, Madhusudan has solidified its position as a trusted name in the industry. The brand’s decision to collaborate with Sociapa underscores its commitment to staying at the forefront of the evolving consumer landscape.
Dheeraj Raj, Founder of Sociapa, expressed his enthusiasm for the partnership, stating, “We are thrilled to join forces with Madhusudan, a brand synonymous with dairy excellence. This collaboration presents a unique opportunity to leverage our digital expertise to amplify Madhusudan’s rich heritage and resonate with a wider audience.”
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Sandeep Aggarwal, Director, and Yash Srivastava, Marketing Head at Creamy Foods Limited – Madhusudan, shared their optimism about the partnership, emphasizing Sociapa’s proven track record in the digital marketing space. They expressed confidence in the agency’s ability to enhance Madhusudan’s brand visibility and consumer engagement.
Sociapa brings a comprehensive range of digital marketing services to the table, including creative and communication solutions, packaging design, videography, and photography. The agency has a history of delivering successful campaigns for prominent brands such as Apis, Mint ChocOn, and Alishaan Basmati Rice. Their collaborations with renowned personalities like Chef Ranveer Brar and comedian Zakir Khan have further solidified their position as a leading player in the industry.
With this new partnership, Madhusudan and Sociapa aim to create impactful digital campaigns that resonate with consumers and drive brand growth.
