New Delhi: Social Panga, a leading creative and digital marketing agency, has been selected as the digital creative and communication partner for Balaji Wafers, a popular Indian snack brand. The agency won the account after a competitive pitch process.
Under the partnership, Social Panga will be responsible for elevating Balaji Wafers’ online visibility and engaging with its target audience through innovative social media campaigns. The agency will leverage its expertise to create compelling content and strategies that resonate with consumers and drive brand growth.
“We are excited to collaborate with Balaji Wafers and contribute to their digital success,” said Himanshu Arora, co-founder of Social Panga. “The brand has a strong heritage, and we are confident in our ability to amplify its story and build deeper connections with its audience.”
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Ruksheen Palia, vice president of business and strategy at Social Panga, added, “Winning the Balaji Wafers mandate is a significant milestone for us. We aim to enhance brand awareness through creative storytelling and data-driven insights. Our focus will be on developing engaging campaigns that deliver tangible business results.”
Sandeep Roy, senior manager of branding and promotions at Balaji Wafers, expressed enthusiasm about the partnership. “We aspire to be the coolest snack brand in the digital space, and we believe Social Panga is the perfect partner to help us achieve this goal,” said Roy. “We look forward to creating exciting digital experiences that invite our consumers to interact with us across various platforms.”
With Social Panga on board, Balaji Wafers is poised to strengthen its digital footprint and connect with consumers in new and innovative ways.
