New Delhi: Café Coffee Day (CCD) has selected Social Beat as their Agency-On-Record (AOR) to handle its digital communication mandate. This collaboration, secured after a competitive multi-agency pitch, entrusts Social Beat with the responsibility of crafting CCD’s digital strategy, planning, and creative solutions for its social media platforms.
The mandate will be spearheaded by Social Beat’s offices in Bangalore and Chennai, focusing on innovative campaign development, influencer activations, and a revamped social media strategy aimed at elevating the CCD brand.
ALSO READ: Good Glamm Group Welcomes Lauren Bloomer as President of International Operations
Expressing her enthusiasm, Shabri Prabhakar, President of Marketing at CCD, stated, “We are excited to partner with Social Beat for our digital and social marketing mandate. With their proven track record and expertise across brands in the creative, strategy, and digital spheres, Social Beat will play a critical role in our brand’s growth in the near future.”
Suneil Chawla, Co-Founder of Social Beat, shared his excitement about the collaboration. “We are thrilled to be awarded this prestigious mandate. With a specialized team who truly understands the consumer category, we can provide an entire ecosystem of digital services that will expand the brand’s reach and influence. We will focus on creating new experiences for their loyal customers and deliver innovative campaigns throughout the year,” Chawla said.
The partnership between CCD and Social Beat promises to bring fresh and engaging content to CCD’s social media channels, aiming to enhance customer engagement and brand loyalty. With Social Beat’s extensive experience and strategic approach, CCD is poised to strengthen its digital presence and connect more effectively with its audience.
