New Delhi: Skoda Auto India has unveiled its latest campaign, ‘Live The Thrill,’ designed to capture the essence of adventure and excitement for automobile enthusiasts. The campaign showcases the brand’s newly launched exclusive sporting range, the Monte Carlo and Sportline.
Drawing inspiration from its rich history, dating back to the 112th anniversary of its debut at the Rallye Monte Carlo, Skoda aims to enhance its value and choice quotient for discerning customers in India. The campaign’s central theme revolves around evoking a sense of youthful wanderlust, set to the iconic pop-culture hit, ‘Jawaani Jaaneman.’
To amplify the campaign’s reach and impact, Skoda has partnered with PHD Media, a part of Omnicom Media Group India (OMG India). A comprehensive 360-degree campaign will be executed across various channels, including digital, social media, and others. The media mix has been carefully selected to align with the campaign’s youthful and sporty tone, ensuring maximum engagement with the target audience.
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Punit Bhatt, marketing communications lead at Skoda Auto India, expressed enthusiasm for the campaign, highlighting the strong connection between the Monte Carlo badge and customers. He emphasized the brand’s strategy to grow its presence in India and establish a resonant narrative that resonates with customers seeking unique, subtle, and sporty aesthetics.
Monaz Todywalla, CEO of PHD India, underscored Skoda’s reputation as a brand synonymous with exploration and adventure in India. She highlighted the campaign’s focus on fostering deeper connections with the target audience by showcasing both the brand’s 112-year sporting legacy and the vibrant spirit of youth it represents.
