New Delhi: Entrepreneur Sarvesh Shashi has taken a significant step in the Indian entertainment industry with the launch of ABC Studios. This new venture aims to bridge the gap between the North and South Indian film industries, offering a comprehensive platform for artist management, brand partnerships, and content creation.
ABC Studios has already made a notable impact, collaborating with renowned celebrities such as Jennifer Lopez, Tamannah Bhatia, Sreeleela, Vijay Sethupathy, Malaika Arora, Surya Kumar Yadav, and Shruti Haasan on various brand campaigns and equity partnerships. The studio’s impressive client list includes major brands like Amazon, OnePlus, Formula 1, Coke Studio, Kitkat, Dyson, Well Being Nutrition, Sole Threads, Paris Olympics, and Love Beauty Planet.
Beyond endorsements and digital campaigns, ABC Studios has also played a pivotal role in casting for several films.
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Sarvesh Shashi, the visionary founder of ABC Studios, expressed his enthusiasm about the launch, stating, “We’re excited to introduce ABC Studios, a platform that embodies the harmony of Artist, Brand, and Content. Our focus is on providing a one-stop entertainment solution, particularly for the South Indian film industry, fostering collaborations between exceptional talent and esteemed brands and production houses.”
With its commitment to unlocking the full potential of talent and stories, ABC Studios is poised to reshape the Indian entertainment landscape, managing artists across various domains, including entertainment, music, and sports, while also producing high-quality content.
