New Delhi: Somany Ceramics, a leading name in the Indian tile industry, has launched a new advertising campaign featuring Bollywood superstars Salman Khan and Varun Sharma. The campaign, titled “Zameen Se Judey” (Connected to the Earth), aims to highlight the brand’s commitment to quality, durability, and style, while also emphasizing its strong connection to the Indian market.
The campaign features a series of commercials that showcase Somany’s diverse range of products, including tiles, adhesives, and sanitaryware. Salman Khan, known for his charisma and star power, lends his gravitas to the campaign, emphasizing the strength and resilience of Somany’s products. He appears in ads showcasing premium offerings like VC Shield and SOMANY Max. Varun Sharma, popular for his comedic timing and relatable persona, injects humor and lightheartedness into the campaign, highlighting the everyday practicality of products like Durastone tiles and Ezy Fix adhesives.
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“We are thrilled to have Salman and Varun as the faces of this campaign,” said Anshuman Chakravarty, Head of Marketing at Somany Ceramics. “Their unique personalities bring a wonderful blend of strength and approachability, resonating perfectly with SOMANY’s philosophy.”
The campaign is designed to appeal to a wide range of consumers across India, leveraging both digital and traditional media platforms. By combining the star power of Salman Khan with the relatable charm of Varun Sharma, Somany Ceramics aims to strengthen its connection with consumers and reinforce its position as a leading brand in the Indian tile industry.
