New Delhi: Get ready, Pune! The world of sports is about to get a whole lot more exciting as Bollywood’s power couple, Riteish and Genelia Deshmukh, join hands with prominent business leaders Sudhir and Sunanda Mehta, and education visionaries Ajeenkya D Y Patil and Pooja Patil to bring the thrill of professional pickleball to the city with the launch of Pune United.
This dynamic team will be part of the inaugural World Pickleball League (WPBL), set to kick off on January 24, 2025. The league promises to bring high-energy action and family-friendly entertainment to audiences across India.
“Pickleball is the fastest-growing sport in the world, and we’re incredibly excited to be part of this movement,” shared Riteish Deshmukh. “With Pune United, we aim to create a team that inspires players and brings communities together to embrace this amazing sport.”
Genelia Deshmukh echoed his enthusiasm, adding, “Our mission is to ignite a passion for pickleball in Pune and beyond. We believe this sport has the power to transform lives and foster a sense of community.”
Pune United is not just about competition; it’s about building a culture of wellness, inclusivity, and fun. The team aims to make pickleball accessible to people of all ages and backgrounds, promoting its benefits for both physical and mental well-being.
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“Pune is a vibrant city with a young and diverse population,” said Sudhir Mehta, founder and chairman of EKA Mobility & Pinnacle Industries. “Pickleball is the perfect sport for this city, and we believe Pune United will become a symbol of innovation and community engagement.”
Ajeenkya D Y Patil, founder-president of Ajeenkya DY Patil University, added, “We see Pune United as a platform to connect people, foster a sense of belonging, and showcase the city’s rich culture and energy.”
Gaurav Natekar, founder and CEO of WPBL, expressed his excitement about welcoming Pune United to the league, stating, “The team’s ownership group brings a unique blend of passion, experience, and vision. We are confident they will play a key role in elevating pickleball’s popularity in India.”
With its star-studded ownership, community-focused approach, and commitment to promoting a healthy lifestyle, Pune United is poised to make a significant impact on the sporting landscape in India. Get ready to witness the rise of pickleball in Pune!
