New Delhi: Rediffusion, a leading advertising agency, has announced the appointment of Rishu Verma as Senior Vice-President and CEO of its new vertical, Konjo. This specialized agency is dedicated to providing strategic insights and brand assistance to Indian startups and businesses aiming to scale up.
Verma, a seasoned advertising and marketing professional with nearly two decades of experience, will be based in Mumbai. In addition to leading Konjo, he will also oversee a portfolio of existing Rediffusion clients.
Prior to joining Rediffusion, Verma held the position of Integrated Client Partner at dentsu Malaysia, where he worked on major accounts such as Toyota and Telekom Malaysia. His experience spans a wide range of agencies, including Ogilvy, JWT, Leo Burnett, BBDO, and Rediffusion itself. He has also worked on the client side, managing the marketing of commercial vehicles for TATA Motors.
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Verma’s impressive track record includes working on iconic brands like Cadbury’s (Perk, 5 Star, Gems), Vodafone, TATA Motors, ITC Tobacco brands, and TATA Tiscon Rebars.
Carol Goyal, Executive Director of Rediffusion and head of Konjo, expressed her enthusiasm about Verma’s appointment: “Rishu brings a wealth of global experience to Rediffusion. We are confident that he will provide exceptional leadership to our clients at both Konjo and Rediffusion, leveraging his extensive cross-category expertise.”
Verma shared his excitement about returning to Rediffusion: “Rediffusion has always been a place of growth and learning. I’m thrilled to be back and contribute to the agency’s legacy of building iconic brands. I look forward to working with the talented team at Konjo and helping startups achieve their full potential.”
