New Delhi: Radio City gears up to unveil a cricketing extravaganza like never before with the launch of “Cricket ka Blockbuster – Cup Par Haq” for its 2024 season. This year, the iconic Harbhajan Singh joins the lineup, promising fans an unprecedented blend of cricketing insights and entertainment.
The heart of this campaign beats to the anthem “Cup Par Haq,” uniting cricket enthusiasts nationwide. Scheduled for launch across all 39 stations and digital platforms, this initiative marks a significant milestone in Radio City’s commitment to capturing the essence of Indian cricket leagues.
Known for its pioneering spirit in delivering exceptional cricket content, Radio City offers a diverse range of programming highlights. Fans can tune in to “World Cup ka Dose with City Ke Jocks” for live score updates, trivia, and engaging contests. The “World Cup Laughter Shots” segment promises post-ad break cricket-themed jokes to keep the audience entertained, both on-air and digitally.
Harbhajan Singh, popularly known as ‘Bhajji,’ takes center stage with “Bhajji on Mic,” offering insightful analysis and exclusive match insights, while “Game Point to the Point” ensures fans are informed with key match highlights every Sunday. Music lovers can indulge in “Gaano ki Hat-trick,” featuring three back-to-back melodious tracks, enhancing the ‘Cricket Ka Blockbuster’ experience.
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Radio City CEO Ashit Kukian expressed his enthusiasm for the upcoming season, stating, “We are thrilled to present ‘Cricket ka Blockbuster – Cup Par Haq’ once again. With Harbhajan Singh’s expertise and our innovative programming, we aim to deliver an unforgettable experience for cricket aficionados nationwide.”
Partnering with Radio City as the presenting sponsor is Nayara Energy, India’s leading private fuel retailer. Nayara Energy’s CMO, Madhur Taneja, highlighted the synergy between the brands, remarking, “Partnering with Radio City for ‘Cricket Ka Blockbuster’ aligns with our commitment to engaging our consumers through immersive experiences. This initiative underscores Nayara Energy’s dedication to enhancing customer satisfaction and fostering community connections.”
Harbhajan Singh, reflecting on his involvement, shared, “I am excited to be a part of ‘Cricket ka Blockbuster’ this season. Cricket is my passion, and I look forward to connecting with fans through insightful analysis and behind-the-scenes stories.”
With its multi-touchpoint engagement opportunities, Radio City offers brands maximum visibility and connectivity across diverse platforms. This season promises an entertainment extravaganza beyond cricket, inviting fans to celebrate the spirit of the tournament like never before.
