New Delhi: Puma India has signed on as the Official Footwear Partner for the Indian contingent at the upcoming Paris Olympics, in a move that promises to empower athletes and ignite national pride. This exciting partnership coincides with the launch of Puma India’s captivating outdoor campaign, titled “See the Game Like We Do”.
Elevating Performance and Celebrating Champions
This collaboration signifies Puma India’s unwavering commitment to supporting Indian athletes in their quest for excellence. Karthik Balagopalan, Managing Director of Puma India, emphasized the brand’s dedication to providing athletes with the best possible equipment. “Through this partnership, we will equip athletes with top-tier footwear and sports accessories, aiding them in their pursuit of Olympic glory,” he stated. Balagopalan further expressed his hope that the campaign will not only inspire aspiring athletes but also encourage the entire nation to rally behind its champions.
Echoing this sentiment, PT Usha, President of the Indian Olympic Association (IOA), acknowledged the importance of the partnership. “Equipping our athletes with Puma’s high-quality products will empower them to compete at the highest level,” she said. Usha believes this collaboration is a crucial step in India’s mission to enhance its medal prospects at the Paris Olympics.
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A Campaign that Captures the Spirit of the Games
Puma India’s outdoor campaign, “See the Game Like We Do,” is a powerful visual tribute to Indian athletic prowess. The campaign showcases the awe-inspiring feats of Indian Olympians through a series of captivating advertisements displayed across Mumbai. From the lightning-fast smashes of badminton star PV Sindhu to the phenomenal saves of hockey goalkeeper PR Sreejesh, the campaign celebrates the exceptional abilities of these champions.
Shreya Sachdev, Associate Director and Head of Marketing at Puma India, elaborated on the campaign’s significance. “We are proud to celebrate the dedication and perseverance of our athletes,” she said. Sachdev emphasized Puma India’s commitment to supporting athletes as they strive for Olympic glory on the world stage.
The Athlete’s Perspective
Kishore Jena, javelin thrower and Puma ambassador, expressed his heartening response to the campaign. “Support from fans is critical for athletes, and it’s fantastic to see a global brand like Puma unite the nation behind us,” he stated. Jena is confident that Puma’s high-quality equipment will empower Indian athletes to deliver their personal best in Paris.
Puma athletes like Jena, shooter Sift Kaur Samra, and equestrian Anush Agarwalla will be equipped with performance gear previously used by legendary Olympic medalists, including Usain Bolt and Merlene Ottey. Samra, a Paris Olympics qualifier, highlighted the importance of top-tier equipment. “World-class products boost confidence and enhance performance,” she said. Samra expressed her enthusiasm for Puma’s support of Indian athletes as they chase their Olympic dreams.
The stage is set for an exciting chapter in Indian Olympic history. With Puma India’s support and the unwavering spirit of its athletes, India’s journey towards Olympic glory promises to be an inspiring one.
