New Delhi: Visual communication platform Canva has launched its first-ever India-specific brand campaign, “Dil Se, Design Tak” (With Heart, Until Design). This initiative marks a significant investment in the Indian market, which has rapidly become Canva’s fifth largest globally.
The campaign aims to deepen Canva’s connection with Indian users and raise awareness of its design tools. India boasts a thriving creative community, with over 120 creators participating in the Canva Creator Program and a 240,000-member strong “Canva for Freelancers” community. This highlights the growing need for accessible design solutions among Indian knowledge workers and freelancers.
“Dil Se, Design Tak” emphasizes how Canva empowers individuals and businesses of all sizes to bring their ideas to life. Whether it’s fostering collaboration on team projects or crafting impactful presentations, Canva democratizes design, making it accessible to everyone – from students and educators to entrepreneurs and large organizations.
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“Effective visual communication is essential in today’s work environment,” said Chandrika Deb, Growth and Marketing Lead for Canva India. “At Canva, we’ve witnessed how visual communication empowers teams to express their ideas clearly, enhance collaboration, and drive innovation. This campaign underscores our commitment to building a strong local presence in India and highlights how Canva is at the forefront of visual communication solutions.”
Deb continued, “‘Dil Se, Design Tak’ reminds us that everyone has the potential to be a designer. With Canva, creativity can flourish in the workplace and everyday life.”
Developed in collaboration with OML Entertainment, the campaign features engaging brand films that seamlessly integrate product messaging. It utilizes an integrated marketing approach, showcasing creatives across television and digital platforms.
This campaign signifies Canva’s dedication to the Indian market and its commitment to empowering users to unleash their creative potential.
