New Delhi: PR Professionals (PRP), the leading arm of the PRP Group, has been chosen to handle the integrated communications strategy for the Department of Education, Government of Bihar. This significant win comes after a competitive multi-agency pitch process.
The comprehensive mandate awarded to PRP encompasses various communication aspects, including digital media, public relations, branding, and Information, Education, and Communication (IEC) activities for the department. This news follows PRP’s earlier success in securing a similar integrated communications mandate from the Department of School Education, Andhra Pradesh, earlier this year.
Amplifying Bihar’s Educational Efforts
PRP’s role in Andhra Pradesh involves developing and implementing extensive digital and media communication plans to raise awareness and showcase the impact of various transformative educational initiatives. These initiatives include the Supporting Andhra’s Learning Transformation Program (SALT), funded by the World Bank, Samagra Shiksha, Mana Badi Nadu Nedu Programme, and the Jagananna Vidya Kanuka Programme, all geared towards significantly improving the state’s educational landscape.
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Expressing his honor at being chosen by the Bihar Education Department, Sarvesh Tiwari, Founder and Managing Director of PR Professionals, said, “We are committed to amplifying Bihar’s efforts in education and effectively communicating their positive impact. This collaboration strengthens our resolve to develop impactful communication strategies that empower the education sector across India.”
Proven Track Record in Digital Communication
PRP’s past experience includes successfully promoting the vision, mission, and goals of the Bihar School Examination Board (BSEB) to students and parents through digital channels. Their dedicated digital team achieved impressive results, surpassing objectives and significantly increasing user engagement to reach millions.
Extensive Experience in the Education Sector
PRP boasts a vast portfolio of clients within the educational sector, including prestigious institutions like the Indian Certificate of Secondary Education Board (ICSE), IIT Roorkee, IIM Shillong, SGT University, Manav Rachna University, The Northcap University, MVN Group of Schools, and the Apparel Training & Design Center (ATDC).
This recent win by PRP signifies their growing expertise and leadership in crafting impactful communication strategies for the education sector in India. The company’s dedication to amplifying educational efforts and its proven track record in digital communication positions them well to significantly contribute to Bihar’s educational goals.
