New Delhi: Patanjali Dant Kanti, a leading Ayurvedic dental care brand, has launched its new Dant Kanti Fresh Active Gel toothpaste. The launch comes with a high-energy television commercial (TVC) featuring popular Bollywood celebrities Tiger Shroff and Tamannaah Bhatia.
This #FullFullFresh campaign marks Patanjali’s entry into the growing market for cooling and freshness-focused toothpastes. The TVC features Shroff and Bhatia in a dynamic dance sequence set to a catchy jingle, clearly targeting a youthful audience.
“We are thrilled to have Tiger Shroff and Tamannaah Bhatia on board for the Patanjali Dant Kanti Fresh Active Gel journey,” said Shri Ram Bharat Ji, CMD of Patanjali. “Their youthful energy and health-conscious image perfectly match the brand’s message.”
The Dant Kanti Fresh Active Gel is formulated with natural ingredients like cooling mint crystals, clove, cinnamon, anise, mentha, eucalyptus, and black pepper. This unique blend is designed to deliver long-lasting freshness for up to 12 hours. The campaign emphasizes the gel’s ability to promote a fresh and healthy lifestyle, ideal for today’s busy youth. Patanjali claims that the Dant Kanti Fresh Active Gel not only keeps breath fresh but also boosts confidence and maintains energy levels throughout the day.
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With this new campaign and product launch, Patanjali Dant Kanti is aiming to make a splash in the fresh breath toothpaste market, leveraging the power of celebrity endorsements and natural ingredients to appeal to a younger generation of health-conscious consumers.
