New Delhi: Omnicom Media Group India has announced the appointment of Rabe Iyer as its new Chief Media Officer. The appointment is effective immediately, with Iyer set to bring his extensive experience and innovative approach to the role.
In his new position, Iyer will be responsible for integrating and enhancing OMG’s wide array of products, services, and capabilities. His primary objective will be to drive growth for both the agency and its clients by leveraging his multi-disciplinary expertise. Based in the Gurgaon office, he will report directly to Kartik Sharma, CEO of Omnicom Media Group India.
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Iyer joins Omnicom Media Group India from ShareChat, where he served as the India lead for agency partnerships. During his tenure, he was instrumental in enhancing sales effectiveness, forging strategic partnerships, and creating new revenue streams.
Before his role at ShareChat, Iyer held significant leadership positions across India, Southeast Asia, and the MENA region. His illustrious career includes roles at renowned organizations such as Wavemaker, Motivator (Group M), Reliance Broadcast Network, and Publicis Groupe Media.
“We are very excited to welcome Rabe to the network,” said Kartik Sharma, CEO of Omnicom Media Group India. “He is a formidable force in our industry and someone who leads with heart and has a keen understanding of what clients are looking for from their partners in today’s complex media and consumer landscape. With Rabe bolstering our bench strength at the leadership level and his track record of executional excellence, we are positioned to help drive exponential business results for our clients and fortify the strength of our go-to-market offer.”
Expressing his enthusiasm about his new role, Iyer said, “OMG India’s ethos is rooted in the promise of simplifying the complex and I’m excited to be working alongside an incredible team to bring this vision to life. I look forward to leveraging the organization’s capabilities and offerings, underpinned by Omnicom’s open operating system – Omni, to orchestrate successful outcomes.”
Iyer’s appointment is expected to further strengthen Omnicom Media Group India’s position in the market, bringing fresh perspectives and robust strategies to the agency’s operations. As he steps into his new role, the industry will be keenly watching the innovative approaches and results he is anticipated to deliver.
Omnicom Media Group India continues to demonstrate its commitment to excellence and innovation with strategic leadership appointments, ensuring its clients receive unparalleled service and expertise in the ever-evolving media landscape.
