New Delhi: Global streaming giant Netflix has reported a significant surge in its revenue for the third quarter, primarily driven by strong growth in the Asia-Pacific (APAC) region. India, in particular, has played a pivotal role in fueling this impressive expansion.
According to Netflix’s quarterly earnings report, the company’s revenue increased by 15% year-over-year. However, the APAC market outperformed all other regions, delivering a remarkable growth rate of 19%. The company attributed this success to a combination of improved product-market fit and a strong slate of local content in countries like Japan, Korea, Thailand, and India.
Netflix’s Indian productions have been particularly popular, with films like “Maharaja” attracting over 22.6 million viewers. This success has contributed significantly to the overall growth in the APAC region.
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Looking ahead, Netflix remains optimistic about its prospects. The company expects to continue its growth trajectory in the fourth quarter, driven by a strong content lineup and seasonal factors. Additionally, Netflix’s new ad-tier and paid sharing model have been successful in attracting new subscribers.
While advertising is not expected to become a major growth driver until 2026, it has already accounted for more than 50% of sign-ups in countries where it is available. Netflix is also considering increasing subscription prices to further boost revenue per user.
As Netflix continues to expand its reach and diversify its content offerings, its success in the APAC region, particularly in India, highlights the growing demand for streaming services in emerging markets.
