New Delhi: MIRA Money, a pioneering technology-first investment management platform, has achieved a significant milestone by surpassing ₹250 crore in Assets Under Management (AUM) as of March 2025. This achievement, secured entirely through organic growth, highlights the increasing demand in the market for goal-oriented, technology-driven investment strategies supported by seasoned fund management and innovative technology.
Established in 2022, MIRA Money distinguishes itself by offering curated investment portfolios meticulously designed to assist investors in achieving their diverse financial goals, spanning short, medium, and long-term horizons. Embodying its name, which stands for “Money Invested in Right Assets,” MIRA Money is committed to guiding investors towards optimal investment avenues. These portfolios are constructed using a diverse range of instruments, including equity and debt mutual funds, Portfolio Management Services (PMS), Alternative Investment Funds (AIFs), and international funds, all while maintaining a strong emphasis on transparency and data-backed asset allocation. This commitment ensures investors can have confidence in the reliability of the platform’s investment strategies.
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The cornerstone of MIRA Money’s unique approach is its proprietary RAPID™ framework. This framework seamlessly integrates the discipline of active investing with sophisticated analytics and the extensive expertise of seasoned fund managers. By leveraging a data-centric approach to select and manage funds, RAPID™ delivers an unbiased and cost-effective investment model that has historically demonstrated superior long-term performance compared to traditional investment funds.
MIRA Money’s growth trajectory is built on a foundation of trust and investor engagement, eschewing reliance on aggressive marketing tactics or gimmicks. The company’s consistent AUM growth is a direct result of its content-led outreach, strong investor relationships, and an unwavering focus on delivering consistent, long-term portfolio performance, providing stability and reliability for its growing investor base.
Looking ahead, MIRA Money is poised for even greater expansion, setting an ambitious target of reaching ₹600 crore in AUM by the end of 2025. The company also aims to significantly broaden its investor base, with a particular focus on attracting young, serious investors seeking credible and seamless digital investment experiences.
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Anand K. Rathi, Co-Founder and CBO of MIRA Money, expressed his enthusiasm about the company’s progress and its dedication to its users. “This milestone is a testament to the trust we have earned from thousands of investors who seek a smarter, simpler, and more transparent way to grow their wealth. We are deeply committed to our investors and are just getting started,” he stated.
MIRA Money was founded by industry veterans Anand K Rathi (Co-Founder & Chief Business Officer), Naveen Shetty (Co-Founder & Chief Investment Officer), and Girish Ippadi (Co-Founder & CEO). Collectively, they bring over 70 years of experience in investment management, having held significant roles in leading financial institutions and managed substantial investment portfolios. The platform is supported by a dedicated team of experienced investment managers and data scientists focused on revolutionizing the way India invests, one financial goal at a time.
