New Delhi: McCann Worldgroup has emerged victorious in a highly competitive nine-month pitch to secure the creative account for Ferrero’s iconic brands, Kinder and Tic Tac. The agency will be responsible for crafting compelling campaigns for these beloved products across the Middle East, Africa, Asia-Pacific, and European markets.
This significant win marks a strategic move for Ferrero as it aims to streamline its global agency portfolio and bolster its digital capabilities. In addition to the Kinder and Tic Tac mandate, McCann Worldgroup has also been entrusted with managing all Ferrero brands in Mexico.
The partnership between Ferrero and McCann Worldgroup is set to commence in September 2024, promising exciting new campaigns and initiatives for the popular confectionery brands.
It is noteworthy that Ferrero’s global media account, valued at a substantial $967.8 million, was awarded to a consortium of agencies including Dentsu, Publicis Groupe, and WPP last year.
This latest development underscores McCann Worldgroup’s growing influence in the global advertising landscape and solidifies its position as a preferred partner for leading brands.
