New Delhi: In a strategic collaboration, Marico Ltd. and Kaya Ltd. have announced that Marico will exclusively manage the sales and marketing of Kaya’s extensive range of over 75 science-based personal care products outside of Kaya’s clinics.
Saugata Gupta, Managing Director and CEO of Marico, expressed his enthusiasm about the collaboration, stating, “Science and efficacy-based skincare have revolutionized premium personal care both in India and globally. This has been the missing piece within Marico’s Premium Personal Care portfolio. We believe that with the potent combination of a brand of Kaya’s stature and Marico’s organized channel reach and digital marketing capabilities, we have a significant opportunity to scale up the products business, driving growth over the next few years.”
Rajiv Suri, Global CEO of Kaya, also highlighted the benefits of this partnership. “We are very excited to collaborate with Marico, which will help us enhance our visibility and reach through their established distribution and marketing networks. Kaya’s 75+ efficacious products will reach wider geographies and acquire more shelf space, ultimately boosting brand visibility and recall, and establishing long-term engagement with consumers.”
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This collaboration aims to leverage Marico’s extensive distribution network and digital marketing prowess to propel Kaya’s premium skincare products to new heights in the market. The partnership is expected to not only increase the availability of Kaya’s products but also strengthen the brand’s presence and consumer engagement across various regions.
Marico, a leading consumer goods company, is known for its wide range of brands in hair care, skin care, health foods, male grooming, and fabric care. Kaya, with its reputation for science-driven and effective skincare solutions, brings a robust portfolio of personal care products to the table. The synergy between Marico’s market reach and Kaya’s product innovation is poised to create a substantial impact in the premium personal care segment.
This move is set to redefine the landscape of premium skincare in India, providing consumers with easier access to Kaya’s scientifically-backed products through Marico’s well-established channels. As the collaboration progresses, both companies anticipate a significant uplift in brand visibility and consumer loyalty, marking a new chapter in the premium personal care industry.
