New Delhi: ManoramaOnline, a leading player in the digital news landscape, has joined hands with Google to unveil ‘ManoramaOnline 2.5,’ a transformative initiative aimed at enhancing user experience (UX/UI), content discoverability, and content management system (CMS) architecture.
Following a strategic redesign and implementation phase, ManoramaOnline reported significant improvements in user engagement metrics. The brand disclosed a remarkable 55% surge in average engagement time per session for direct traffic, coupled with a 6% increase in engaged sessions per user across both direct and organic search traffic referrals.
Mariam Mammen Mathew, Chief Executive Officer of ManoramaOnline, expressed enthusiasm about the impact of the partnership, stating, “The ‘ManoramaOnline 2.5’ project, undertaken in collaboration with Google, has significantly bolstered our efforts to enhance reader experience and drive engagement across all digital platforms.”
Durga Raghunath, Head of News Partnerships at Google India, praised the initiative, emphasizing Google’s commitment to supporting high-quality journalism. Raghunath remarked, “ManoramaOnline has consistently set benchmarks in news dissemination. Partnering with them to elevate their digital news delivery capabilities has been immensely fulfilling. Ensuring credible news reaches language users aligns closely with Google’s mission, and the outcomes have been truly gratifying.”
‘ManoramaOnline 2.5’ underscores a shared commitment to innovation and excellence in digital news delivery, promising continued enhancements in content accessibility and user interaction.
The collaboration between ManoramaOnline and Google signifies a significant milestone in the evolution of digital journalism, promising a more engaging and accessible news experience for readers across diverse digital platforms.
