New Delhi: Lionsgate Play, a popular streaming platform, has announced its exciting new campaign, ‘Gatecrash Lionsgate’. From October 18 to 24, viewers can enjoy free access to the platform’s extensive library of movies and series.
As part of the campaign, Lionsgate Play will also be premiering the latest installment of the ‘Has Fallen’ franchise, ‘Paris Has Fallen’, starting October 18. The series will be available for weekly episode drops.
To promote the campaign, Lionsgate Play has released two ad films conceptualized by Havas Media. The films feature relatable characters who find themselves reliving iconic movie scenes in their heads, ultimately realizing that only Lionsgate Play can satisfy their craving for entertainment.
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Anushree Bhardwaj, VP – Marketing at Lionsgate Play, South Asia, expressed her excitement about the campaign. “We’re thrilled to launch our biggest campaign ever, ‘Gatecrash Lionsgate’,” she said. “This initiative offers a unique opportunity for entertainment enthusiasts to explore our diverse lineup of critically acclaimed titles and beloved franchises.”
Bhardwaj added that the campaign aims to engage a wider audience and elevate their experience on the Lionsgate Play app. “Our two ad films serve as a delightful reminder that the entertainment adventure you crave is just a click away,” she said. “With a dynamic mix of print, digital, and social media marketing, we’re bringing the excitement of our vast library to life.”
