New Delhi: PeepalCo’s investment app, Lemonn, is expanding its reach beyond the digital world with a strategic outdoor branding campaign. This move follows the success of their online campaign, “Zero rupaiye ka kharcha, Duniya bhar mein charcha” (Zero expense, widespread talk), which launched during the ICC Men’s T20 World Cup 2024.
Lemonn’s new campaign will see eye-catching branding initiatives in key Indian cities like Bangalore, Delhi, and Ahmedabad. This aims to increase brand awareness and engage potential investors who might not be active online.
“This campaign signifies a major step forward for Lemonn as we reach a broader audience of potential investors,” said Devam Sardana, Business Head at Lemonn. “Cricket and Bollywood are deeply ingrained in Indian culture. By leveraging the excitement surrounding these passions, we hope to connect with people across the entire nation.”
Lemonn is making it easier than ever for beginners to enter the investment world. The app boasts a lifetime free account with no opening or annual maintenance charges, coupled with zero trading fees for the first year.
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Sardana elaborated, “We’ve designed a user-friendly platform that simplifies investment discovery and empowers informed decision-making. Our zero brokerage and free accounts are particularly aimed at first-time investors, allowing them to embark on their investment journey with confidence.”
Launched in 2024 by PeepalCo, a wealth-tech product developer for India, Lemonn aims to streamline the investment process for both new and experienced investors. The app provides easy access to stock and mutual fund investments, all within a user-friendly interface.
This outdoor branding campaign signifies Lemonn’s commitment to making investing accessible to a wider range of Indians. With its focus on affordability and a user-friendly platform, Lemonn is poised to empower a new generation of investors across the country.
