New Delhi: India’s favorite quiz show, Kaun Banega Crorepati (KBC), premiered its much-awaited 16th season on Sony Entertainment Television on August 12th. This season breaks records with a staggering 22 brand sponsors, solidifying KBC’s position as a cultural powerhouse.
Big Names Back the Show: Hyundai Motor India and Aditya Birla Group lead the pack as co-presenters. Joining them are co-powered brands like Mountain Dew PepsiCo India, Mondelez India, Ultratech Cement, and Parag Milk Foods (Gowardhan Ghee). State Bank of India serves as the Banking Partner, with a prestigious list of additional partners including Patanjali Dantkanti, Lauritz Knudsen Electrical & Automation, Ceat, Asian Paints, Kalyan Jewellers, Raymond, and more.
New Gameplay Elements Keep Viewers on the Edge:
Get ready for exciting new twists! This season introduces the “Super Sawaal,” a bonus question between questions 5 and 6 that tests contestants’ knowledge without answer choices or lifelines. Acing it unlocks the “Dugnaastra,” allowing them to double their winnings on any question between 6 and 10. The fast-paced “Super Sandook” also returns, challenging contestants with a 10-question rapid fire quiz after crossing Rs 3,20,000, all within 90 seconds.
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Celebrating Knowledge and Aspirations:
Neeraj Vyas, Business Head of Sony Entertainment Television, highlighted KBC’s role as a cultural phenomenon that celebrates Indians who chase their dreams. He emphasized the introduction of “Super Sawaal” as a way to keep viewers engaged.
Amitabh Bachchan: A Host Who Inspires:
The iconic Amitabh Bachchan, who considers his fans “extended family,” expressed his connection to the show, stating it’s “more than just a game show.” He finds inspiration in the contestants’ stories and hopes season 16 will be even more enriching for viewers.
