New Delhi: ITC, a leading Indian conglomerate, has entered the sour candy segment with the launch of Candyman Sourzzz. This tangy jelly candy is designed to appeal to younger consumers with its intense flavor profile.
The brand has also released a new TVC campaign to promote the launch. The commercial, titled “Candyman Sourzzz- Hila De Dimaag Ke Taar,” highlights the sourness of the candy and its ability to deliver “mind-tickling” fun sensations.
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Rohit Dogra, chief operating officer of ITC Foods, expressed confidence in the product’s success and its ability to become a popular choice among consumers. Damodaran Nair, president of FCBUlka Bangalore, the agency behind the campaign, emphasized the importance of capturing the thrill of sourness in a fun and engaging way.
Candyman Sourzzz is expected to hit retail stores across key markets in India at an affordable price point of Rs 5.
