New Delhi: In a thrilling collaboration that has fans buzzing with excitement, The Coca-Cola Company and Marvel have joined forces to bring a unique and immersive experience to consumers worldwide. The limited-edition packaging, featuring over 30 beloved Marvel characters, is set to captivate audiences with its striking designs and interactive elements.
The Coca-Cola and Coca-Cola Zero Sugar bottles and cans will be adorned with vibrant illustrations of iconic heroes and villains, including Iron Man, Captain Marvel, Spider-Man, Black Panther, and many more. The bold color palette of white, red, and black will make these collectible items stand out on store shelves.
To enhance the experience, scannable QR codes on each packaging will unlock Augmented Reality (AR) animations for each featured character. Fans can collect all eight characters to download an exclusive Marvel® poster, adding an extra layer of excitement and engagement.
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The partnership is further supported by a captivating global brand film that tells a heartwarming story. A woman accidentally endangers an entire comic book world, but the “Real Magic” of Coca-Cola saves the day by uniting the Marvel Universe.
The limited-edition Coca-Cola and Marvel packaging is now available in stores, offering fans a chance to enjoy their favorite beverage while celebrating the rich legacy of both brands. This exciting collaboration invites consumers to engage with their favorite superheroes in a fun and interactive way.
