New Delhi: India TV has announced an exclusive 24/7 news stream dedicated to the Paris 2024 Olympics for its Connected TV (CTV) audience. This groundbreaking move positions India TV as the first Indian channel to offer non-stop coverage of the Olympic Games directly on CTV platforms.
Building upon the success of its comprehensive CTV coverage for the ICC Men’s Cricket World Cup 2023, India TV is reinforcing its commitment to delivering premium CTV content. The upcoming Olympics stream will feature live updates, on-ground reporting from Paris, exclusive interviews with athletes and coaches, behind-the-scenes glimpses, and highlights of the most thrilling moments.
Ritu Dhawan, Managing Director of India TV, expressed the channel’s enthusiasm for this initiative. “We understand the evolving viewing habits of our audience and the immense popularity of the Olympics,” she said. “With this 24/7 CTV stream, we aim to bring the excitement of the Games directly into viewers’ homes, ensuring they don’t miss a single moment of glory.”
ALSO READ: Thums Up Fuels India’s Olympic Dream
India is poised to make a significant impact at the Paris Olympics, with a strong contingent of 117 athletes representing the nation. The country’s hopes are pinned on star performers like Neeraj Chopra (javelin), PV Sindhu (badminton), and Mirabai Chanu (weightlifting), among others.
To further celebrate India’s sporting prowess, the country will establish an “India House” at the Paris Olympics. This dedicated space will showcase India’s rich cultural heritage and serve as a platform to support young athletes.
India TV’s 24/7 Olympics coverage on CTV is set to redefine the viewing experience for sports enthusiasts, offering an immersive and engaging platform to follow the nation’s athletes on their journey to Olympic glory.
