New Delhi: Dentsu India has announced the promotion of Imtiyaz Vilatra to Chief Executive Officer of Posterscope India. Vilatra, a 25-year veteran of the industry, is renowned for his innovative and impactful out-of-home (OOH) advertising campaigns. In his new role, he will focus on expanding Posterscope’s digital out-of-home (DOOH) and intelligent OOH (iOOH) capabilities, emphasizing data-driven strategies and measurable results for clients.
Harsha Razdan, CEO – South Asia, dentsu, expressed confidence in Vilatra’s leadership, stating, “Imtiyaz’s elevation is a timely and strategic move… His leadership remains a vital link between strategy and execution, translating our goals into meaningful partnerships for our clients and communities.” Razdan further emphasized Vilatra’s role in driving Posterscope’s expansion into experiential and below-the-line (BTL) divisions, strengthening the company’s reach across both urban and rural markets.
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Anita Kotwani, CEO, Media – South Asia, dentsu, highlighted Vilatra’s commitment to innovation, saying, “Imtiyaz’s elevation is a testament to his visionary leadership and commitment to redefining the OOH landscape.” She emphasized the importance of integrating OOH with digital, media, and experiential campaigns to deliver a unified, cross-channel marketing solution, in line with dentsu’s ‘OneDentsu’ vision.
Vilatra himself commented on the evolving nature of the OOH industry, stating, “The OOH industry stands at a transformative juncture, with technology and data insights reshaping how we connect with audiences. Posterscope’s future lies in harnessing AI, programmatic DOOH, and real-time analytics to deliver dynamic, measurable campaigns.”
This strategic move by dentsu signals a strong commitment to the future of OOH advertising, with a focus on data-driven strategies, technological innovation, and integrated marketing solutions.
