New Delhi: In an exhilarating fusion of automotive and entertainment realms, Hyundai Motor India Limited has teamed up with Colors TV’s iconic stunt-based reality show, Khatron Ke Khiladi, for its 14th season. This landmark collaboration, which features Hyundai as the presenting sponsor, promises to take the adrenaline-pumping action to new heights in Romania, the backdrop for this season’s daring escapades.
For over 13 years, Khatron Ke Khiladi has captivated audiences with its heart-stopping stunts and fearless contestants, all under the guidance of its dynamic host, Rohit Shetty. This season, however, offers an unprecedented twist that brings the thrill directly to the fans.
In a first-of-its-kind initiative, Hyundai is offering one lucky individual the chance to become the ‘Khaas Khiladi of the Season’. Through the ‘Hyundai Drive to Win Contest’, participants have the opportunity to not only appear on the show but also perform a stunt alongside the finalists and win a Hyundai car.
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Mahesh Shetty, Head of Network Sales at Viacom18, highlighted the significance of this collaboration. “Khatron Ke Khiladi epitomizes adrenaline-fueled entertainment, where contestants push their limits and face their fears. Hyundai’s entry as the presenting sponsor marks an exciting milestone, adding a groundbreaking element of interactivity to the show. This partnership not only enhances viewer engagement but also strengthens brand perception and delivers added value to our audience.”
Echoing this sentiment, Tarun Garg, COO of Hyundai Motor India Ltd., stated, “At Hyundai, we continuously strive to innovate and connect with the public through dynamic initiatives. Our collaboration with Khatron Ke Khiladi aims to engage the show’s nationwide fanbase with an action-packed, exhilarating experience. We are thrilled to introduce the ‘Hyundai Drive to Win’ contest, inviting viewers to embrace the spirit of adventure and potentially win the title of ‘Khaas Khiladi of the Season’.”
As Khatron Ke Khiladi S14 unfolds, viewers can expect an array of unimaginable challenges that will test the contestants’ bravery and resilience. This season’s partnership with Hyundai not only raises the stakes but also brings fans closer to the action, offering them a chance to live the Khiladi dream.
The ‘Hyundai Drive to Win’ contest is a testament to the brand’s commitment to innovation and adventure, ensuring that this season of Khatron Ke Khiladi will be one of the most memorable yet. So, if you have the drive to win, head to your nearest Hyundai showroom and seize the opportunity to become the ‘Khaas Khiladi of the Season’.