New Delhi: Honda Cars India Ltd. (HCIL) has kicked off its festive season with the launch of the ‘Great Honda Fest’ campaign. This multifaceted campaign is a tribute to the diverse and vibrant festivals celebrated across India, showcasing the brand’s commitment to bringing joy and togetherness to communities.
The campaign’s brand film captures the essence of various festivals, from the spiritual Onam to the exuberant Ganesh Chaturthi, Durga Puja & Dussehra, and Diwali. Honda vehicles are seamlessly integrated into these joyous moments, reflecting the traditions, rituals, and happiness that define each festivity.
“Festivals bring joy and unity, and with the ‘Great Honda Fest’ campaign, we aim to celebrate this spirit,” said Kunal Behl, VP, marketing & sales at Honda Cars India Ltd. “At Honda, we drive not just cars, but the happiness and togetherness of communities.”
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To enhance affordability, HCIL has introduced a special festive price for the ‘S’ variant of the Honda Amaze, available in both MT and CVT. This offer is designed to cater to growing demand in specific markets.
As part of the ‘Great Honda Fest,’ the company is offering attractive benefits on its premium range of cars, including a three-year free maintenance package and other discounts. The promotional scheme is available on select models like the Honda Amaze, Honda City, Honda City e:HEV, and Honda Elevate.
