New Delhi: Tech company HMD has announced a thrilling new partnership with Indian women’s cricket team star Jemimah Rodrigues. This long-term collaboration is designed to connect HMD with India’s young and tech-savvy demographic, as both HMD and Rodrigues share a focus on innovation and understanding the needs of today’s technology users.
Rodrigues, known for her elegance and versatility both on and off the field, perfectly embodies HMD’s core values of innovation, sustainability, and authenticity.
“HMD is a young brand, and our target audience appreciates meaningful innovation that keeps it real,” said Tathagat Jena, Head of Online Business, DTC & Marketing for HMD. “Jemimah is a vibrant and versatile brand advocate who truly expresses herself, both on the cricket pitch and in her everyday life. We are incredibly excited about this long-term partnership and the magic it will create!”
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Rodrigues herself is equally enthusiastic about the collaboration. “In a world that often expects athletes to be machines,” she said, “HMD stands out as a technology brand that celebrates our humanity. I’m thrilled to be partnering with Human Mobile Devices.”
This strategic partnership allows HMD to leverage Rodrigues’ influence and popularity to connect with a younger generation of tech enthusiasts in India.
