New Delhi: Hetarsh Creative Force (HCF), a leading branding agency, has been selected to spearhead the communications strategy for Kamal Cement, a flagship brand of Shree Digvijay Cement Company. The decision follows a rigorous multi-agency pitch process.
Kamal Cement, a stalwart in the Indian cement industry with a legacy spanning eight decades, has entrusted HCF with the responsibility of elevating its brand image. The agency will be tasked with crafting compelling communication strategies across various platforms.
“We are delighted to partner with HCF for Kamal Cement,” said Prem R. Singh, Head of Sales and Marketing at Kamal Cement. “Their proven expertise and creative vision align perfectly with our brand’s ethos.”
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Amit Parikh, Founder, and CCO of HCF expressed his enthusiasm for the partnership, stating, “Kamal Cement is a formidable brand with a rich history. We are excited to contribute to its continued growth and success.” Parikh emphasized the agency’s commitment to matching the brand’s unwavering quality standards with equally exceptional creative output.
HCF Click, the agency’s digital marketing arm, will play a pivotal role in strategizing, conceptualizing, and executing Kamal Cement’s digital presence. The team, comprising skilled designers, web developers, and SEO experts, will work collaboratively to enhance the brand’s online visibility and engagement.
Atul Purohit, Executive Creative Director at HCF, highlighted the team’s deep-rooted belief in the significance of cement as a cornerstone of India’s development. He emphasized that Kamal Cement’s commitment to quality resonates with the agency’s core values.
With this strategic partnership, both Kamal Cement and HCF aim to strengthen the brand’s position in the market and create a lasting impact on the construction industry.
