New Delhi: GRM Overseas, a leading exporter of basmati rice and wheat flour, has announced the signing of Bollywood superstar Salman Khan as its brand ambassador. The collaboration aims to leverage Khan’s immense popularity to further strengthen GRM’s brand presence and connect with millions of consumers worldwide.
Salman Khan, a cultural icon with a massive fan base, is not only a beloved actor but also a relatable and down-to-earth personality. His widespread appeal across various demographics makes him an ideal ambassador for GRM. By partnering with Khan, GRM is set to reach every corner of the country and beyond.
“We are thrilled to have Salman Khan join the GRM family,” said Atul Garg, managing director of GRM Overseas. “His mass appeal and fanbase perfectly align with our brand’s vision.”
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Khan’s association with GRM underscores the brand’s commitment to quality and excellence. His iconic status will help GRM’s message of delivering premium, nutritious products resonate with a vast audience.
Speaking about the partnership, Salman Khan said, “I’m excited to join forces with GRM, a brand that shares my belief in the importance of quality and authenticity. Together, we can inspire people to make healthier food choices.”
Both GRM and Salman Khan believe in the power of family, community, and collective progress. Through Khan’s influence, GRM aims to inspire and engage consumers globally, encouraging them to be part of a movement that prioritizes sustainability and empowerment.
